Category and cultural trends for social media marketing
Hootsuite is world-leading social media analytics and management platform. They pride themselves on understanding the forces influencing social media marketing. To help this, we’re creating a picture of the trends influencing categories they service, with a particular focus on financial services, government, healthcare, and education. To enable this, Critical Truth have handled all aspects of delivering surveys and experiments with both marketers and consumers, analysing industry media, and analysing posts published through the Hootsuite platform.
“Working with Critical Truth has been an eye opening experience. We're collaborating on an industry report with them and the way they are thinking about the market, the data - has us all thinking about the potential of this report differently. They are truly CREATIVE WITH THEIR ANALYSIS and for so long I thought that was an oxymoron. The fact that they’re nimble and more collaborative than other partners is icing on the cake!”
Billy Jones, VP Marketing, Hootsuite
“Tourism Australia’s Major Events strategy is to turn moments of natural interest in our country as a sporting location towards Australia as a destination brand. It would be easier to measure ticket sales but that’s just not what we do. Critical Truth have helped us bring together a wide range of data sets to help prove the value of events on destination perceptions and then on visitation. This is a groundbreaking piece of analysis in this space with lots of interest from TA’s myriad partners who also work in this space. What’s more they’re super smart, highly collaborative, and really nice to work with”
Rob Dougan, Executive GM, Research and Strategy
Cultural trends for sports events
The Tourism Australia strategy and insights team helps sports bodies gain government support for hosting key world tournaments. Critical Truth is helping them understand the historical impacts of major events globally and of the recent Women’s FIFA World Cup, with regards to outside perceptions of Australia as a tourist destination.
Segmentation build to support loyalty approaches
Kitchen Warehouse is a leading kitchenware retailer for those who enjoy cooking. To help them tackle their goal of creating greater customer loyalty, we’re providing a forward-looking view of category trends, conducting exploratory data analysis of Kitchen Warehouse customer and transaction data, and survey-based experiments with known customers to build their segmentation solution and improve commercial measures.
Work is ongoing.