How we do it
AI and custom solutions buy more time to focus on creating
At the heart of our approach is constant development of AI tools to accelerate our own and our clients processes. Our interal tools define the inputs to better thinking, and custom software for our clients analytics needs provide all the benefit but none of the typical hassles of SaaS.
We know that all data is dirty and is never ever perfectly ready to use. In the past this has stopped many useful sources of unstructured data from being leveraged. Not anymore. There is always something to start with that has value you might not yet realise and there is a way to integrate its use, in a practical way, for how teams make critical strategic choices.
Our many years of collective experience makes us able to narrow the field of opportunities in far less time than typical consultancies.
This is because the essential work of market orientation, business, and customer analytics happens faster and more accurately, so you can spend more time generating inventive strategies.
Why create more time for strategy with tools? Because groundbreaking strategies are enabled by tools that foster creativity.
Create for more clients, not for our pockets-first
We relentlessly chase down ways to give more marketers access to tools, strategic insights, and plans that are specifically engineered for their unique context.
Nothing should be cookie cutter. And if efficiency is a reason for that sold by consultancies, that needs to stop. It’s not acceptable with the power of what’s available.
Can’t be done at scale? We disagree. For those embracing modern methods and processes within the field of AI, consulting is now a business that can charge a straight fee for output and be rewarded on outcomes. Not headcount and hours.
Sometimes we put our tools in the hands of clients making it bespoke and supporting them for their outcomes.
For us the tech is a means to finding focus faster, not an end itself. We are not a tech start up trying to find ways to commoditise tools and scaling a single, rigid solution into a lock-in subscription that everyone must take so we create unfair profit for the value clients get.
We are not a consultancy relying on a ‘we’ve got a deck for that from another client engagement’ to create efficiency for profits on a project.
No two businesses are the same, and driving outcomes within each client’s unique context is our ambition.
More business leaders deserve support that helps them find focus, not more noise added to the echo chamber of generic marketing rhetoric.
Budgets are under pressure. The capabilities and skillsets we possess, and the technology we build, are a cost centre that can’t sit on the P&L all year round.
We believe this shouldn’t mean businesses miss out on having these capabilities, skills, and tools in their team.
That’s why we believe in coaching while consulting, to level up teams and not leave them utterly dependent on us.
The goal for us is simple. Leave you better able to focus on what matters and drive impact with our solutions.
How do we do that? By being transparent with our approach and practical with our delivery.
For too long marketers have been on the wrong end of false secrets about how their deliverables were created and what’s really in them. The goal for consultancies was to create dependency.
To work alongside you we operate within a mix of three models depending on what makes sense for each client.
Working alongside not from the outside
Extending your team
Out-sourced support, delivering projects and custom technology tools, end-to-end and providing on-going consultation once they are set up.
Setting up and supporting
Executing projects end-to-end, supporting you to embed them in the business and being available for adhoc support.
Creating for your control
Designing and building approaches or tools and handing over all of the documentation and assets. No trailing subscriptions or fees.