Action

What We See

Strategy is easily misunderstood. Accidentally, or otherwise. Most often that’s because it isn’t well backed up by robust insights that teams agree with, coupled with it not being interesting because enough time hasn’t been allowed to craft it so it captures people’s imaginations. Too much time is spent learning about the category and customers. Often you’re paying for a consultant to learn about your category. Or worse, navigating politics to create a set of priorities that pleases everyone, but doesn’t progress the organisation’s outcomes.

Our Answer

We’ve overcome that with our orientation and direction solutions, allowing strategy to be about creating ideas and conveying them in a way that is relevant across business areas than are needed to take them to action. 

This isn’t a tout for a new strategic process for everyone to wrap their head around. It is the ability to give more time to pushing the thinking further, because the bias from a lack of evidence, is removed.

Strat

Evidence-based Strategy that travels the organisation

  • Strategy should be the attention-grabbing punchline to the line of logic created by strong, clear and scientific, yet practical insight.


    We offer a fast and focused effort on creating the story that is going to share a strategy that is hard to forget when forming plans.

  • Our fast, yet detailed orientation and direction approaches, provide a shared basis of understanding of insights and opportunities worth focusing on in the development of strategies.

    Because those approaches are considerate of commercial outcomes, the customer's world, test what things will make an impact on objectives and impact areas for growth within customer groups at a scientific, yet practical level, there’s confidence in what to choose and what to lose.


    Setting objectives, prioritising initiatives and setting out measures becomes more collaborative and focused exercise. With less energy expended debating what to focus, more can go to generating those inventive strategies needed to win in a face-paced, competitive business environment.

  • Too often, strategy is formed and penned, without being able to persuade and inspire the teams who will plan and turn it into action.


    Our strategic processes are inclusive, transparent and collaborative. They can afford to be because the areas of focus for opportunity are already clear.

    As experienced leaders both within strategic agency roles and client-side, coupled with our specialist use and understanding of GenAI tools, we’re able to rapidly map strategies and adapt how they’re expressed to resonate with critical parts of the business.

    • Facilitated opportunity mapping sessions

    • Proposition and initiative definition against weighted opportunities

    • Facilitated, cross-functional prioritisation and ranking sessions

    • Brand strategy definition

    • Marketing strategy definition

    • CX innovation strategy (Jobs-to-be-done methodology)

    • Creative strategy definition

Plan

Planning with certain and focused provocations

  • Creating the freedom to plan powerful tactics is the benefit of a strategy built on strong foundations.

    The best plans are formed when the right mix of contributors and executors are brought together to do so with clarity of constraints and confidence on what to focus on.

    We offer lean, affordable support to shape and map plans, supported by GenAI to create visualisations that mean they remain a focus of the teams executing them.

  • Using the well-known and respected method by Clayton Christensen of Jobs-to-be-done, we can guide teams made from the right mix of disciplines to create innovative ideas and then map them, happily teaching teams how to do it for themselves in the future as we do so.

    While generating ideas is important, Clayton was always reminding users of the customer-centric method that it needed to sit on strong insights and opportunities, which is where our orientation and actions methods set teams up for success.

  • Through the experience of a multi-disciplined team, we support the development of plans that communicate brands, products and services to market, including how marketing investment should support them. Teams are able to do this confidently and quickly, knowing they’re planning against a strategy with strong insights and opportunities as its foundation.

    Using our tool-kit, we can build out actionable maps so that plans can live clearly in the minds of those delivering them.

    • CX innovation delivery roadmaps

    • Brand go-to-market planning

    • Marketing portfolio planning

    • Campaign, communications and channel planning