What We See

Not all marketing teams can afford to have expert, advanced analytics teams sitting on their P&L, using enterprise, SaaS solutions to define which customers want which products and services and give them the forward-looking insights to make critical decisions.

Even if they can afford the SaaS solutions or to have modelling done, they often end up with tools that are overly complex with bloated specs that are inflexible, hard to integrate or end up with models that aren’t made relevant enough to a breadth of business areas to be embraced and worked with. 

But they certainly need them because they create the true focus needed for teams working together to making decisions, day-to-day, that get effective action to happen.

It often means marketing teams miss out on being a value partner in defining the direction strategy should take and become order takers, not partners in decision making, or advanced analytics and business intelligence are used to weaponise data to drive agendas.

Our Answer

To help marketing teams affordably access, integrate and focus on the right decisions, daily, we have created a entirely flexible model by offering custom software, coupled with seasoned expertise that will make critical measurement models, segmentations and decision engines a practical and widely embraced part of how teams work together to get things done, without the ‘gotchyas’ of off the shelf SaaS or ridged analytics processes.