Orientation
What We See
Traditional ways for conducting consumer research are slow, expensive, and either look backwards or postulate what might be next.
Understandably, teams turn to graduates Googling or gut feel from knowledge built up from previous experience.
Skipping this step leaves the door open for agendas, company mythology, and assumed knowns to creep in.
Get this wrong though and all strategy and plans can drift off course.
It shouldn’t be so hard and expensive that it gets ignored when it is so critical.
Our Answer
To find focus, fast, for clients we use our intelligence bank of millions of conversations and published text about your category, stretching back 5+ years for a trended view.
If you have thought quantified, reliable analysis of the customer was out of reach because you have no neat data, we have you covered!
We curate the right data set for your specific question. We can also integrate your sources of data no matter the form, or how dirty it is. If you need more, we can create it!
This includes previous quant or qual research data (even free form text responses), customer behaviour data, reviews, feedback, call centre, and online chat transcripts.
All of this means it is high-quality data, reliable, and precisely relevant.
Our AI assisted processes get it ordered and our AI-driven search allows us to quickly filter for points of focus.
Our smarts and experience help interpret the things that are unique, interesting, or missing.
“As Mark Ritson is prone to stating, the first rule of market orientation is to accept that you are not your customer. The sooner you do, the quicker you will make decisions that match reality and be able to focus your efforts on what matters. See your brand as people see your brand, and accept that you must act accordingly, however much that might jar with your view of the world at large. ”
Text as Data
(TaDa)
Experiments to understand efficacy, not just perspectives
With clear opportunities and understanding in hand from TaDa, quant testing can shape ideas and opportunities without the slowness of complex surveys. Have clarity in weeks, not months.
Dashboards with flexible outputs - no incremental charge for what should be an industry standard
Flexible inquiry - as much or as little detail as you need
Focused entirely on what will work, for who, and in what contexts
Focused Experiments
(FoEx)
Quantify the culture around your category over time, find needs, know their importance
Fast, forward-looking, and unbiased category and cultural orientation. Derived from a high quality, curated intelligence bank with interrogation handled by experts and AI for optimal outcomes.
Unparalleled methodologies for category and cultural intelligence
Potential impact of needs fulfilment quantified
Read-outs in days, not months